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Use Siri on the Mac, Access Your Desktop from Anywhere, Copy and Paste Between Devices & Rediscover Favorite Memories in Photos

SAN FRANCISCO — June 13, 2016 — Apple® today previewed macOS Sierra™, a major update to the world’s most advanced desktop operating system, with new features that make the Mac® smarter and more helpful than ever. Siri® is now on the Mac with brand-new capabilities to help with the things users do every day on their desktop. With Siri, users can look up information, find documents, pin or drag and drop search results, and even adjust system preferences. Seamless integration with iCloud® makes everything from your Desktop and Documents folder available on your iPhone® and iPad® so you always have access to the files you need. Universal Clipboard allows you to copy content, including text, images, photos and video from one Apple device and paste it in another. Apple Pay® comes to the Mac in Sierra so it is even easier to shop securely and privately online. And Photos now helps you rediscover your meaningful memories, organize your library and perfect shots like a pro.

“macOS Sierra is a major update that makes your Mac smarter and more helpful than ever with improvements to the apps you know and love and great new features throughout,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With macOS Sierra, you can get information, find files and multitask using Siri, access your Desktop and Documents from anywhere, copy and paste between Macs and iOS devices, and rediscover precious memories in Photos.”

Siri Debuts on the Mac
Siri on the Mac is now just one click away. The familiar features of Siri are now on the Mac with brand-new capabilities specifically designed for the desktop. Easily accessible from the Dock, menu bar or keyboard, Siri lets you use your voice to search for information, find files and send messages. For example you can ask Siri to locate a specific document you worked on last night, add a meeting to your calendar or start a FaceTime® call. With Siri on the Mac, you can also drag and drop items from Siri search results into your documents or emails, pin Siri search results in Notification Center to keep an eye on information like sports scores or stock prices, and even adjust system preferences, set reminders and search your Photos library. With its debut on Mac, Siri is now on all four Apple software platforms — iOS, macOS™, watchOS® and tvOS™ — and handles two billion requests per week across 36 countries.

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Introduces Massive Update to Messages, New Home App, All-New Photos, Music and News & Opens Siri, Maps, Phone and Messages to Developers

SAN FRANCISCO — June 13, 2016 — Apple® today previewed iOS 10, the biggest release ever of the world’s most advanced mobile operating system, featuring a huge update to Messages that delivers more expressive and animated ways to message friends and family, like stickers and full-screen effects. iOS 10 introduces the ability for Siri® to do more by working with apps, beautifully redesigned Maps, Photos, Apple Music® and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 opens up incredible opportunities to developers with Siri, Maps, Phone and Messages.

“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation, and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”

Personal & Expressive Messages
Messages is the most frequently used iOS app, and with iOS 10 it is more expressive and fun with animated and personalized ways to message friends and family. Messages includes powerful animations, such as balloons, confetti or fireworks that can take over an entire screen to celebrate a special occasion, invisible ink to send a message only revealed after a friend swipes over it, and for added personalization, handwritten notes. Automatic suggestions make it easy to replace words with emoji, Tapback creates a quick and simple way to respond with just a tap and rich links let you see content inline and play media without ever leaving your conversation.

SAN FRANCISCO — June 13, 2016 — Apple® today announced powerful new Siri® capabilities, single sign-on for Apple TV® and many more great new features for users, making the entertainment experience in the living room even better. With expanded Siri capabilities, including searching across even more apps, YouTube search, topic search and tuning right into more live channels, customers can get to their favorite content even faster. The future of TV is apps, and with single sign-on customers can authenticate all the video channels from their pay-TV providers by simply signing in once to enjoy all of their network-TV apps.

“The future of TV is apps, and Siri on Apple TV has changed the way we interact with our television and these expanded features will continue to deliver viewers what they want to watch even faster,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “There are over 6,000 apps to enjoy on your Apple TV including over 1,300 video channels, which are even more fun to watch with the new Siri features combined with single sign-on.” 

New Siri Features & Functionality 
Since the launch of Apple TV, Siri has gotten more powerful, now searching over 650,000 TV episodes and movies. Siri is available in even more countries with expanded capabilities.

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New iPad App Teaches Coding Concepts & Encourages Creative Experimentation

SAN FRANCISCO ― June 13, 2016 ― Apple® today introduced Swift Playgrounds™, an innovative new app for iPad® that makes learning to code fun and easy for anyone. Swift Playgrounds brings coding to life with an interactive interface that encourages students and beginners to explore working with Swift™, the easy-to-learn programming language from Apple used by professional developers to create world-class apps. Swift Playgrounds includes Apple-developed programming lessons where students write code to guide onscreen characters through an immersive graphical world, solving puzzles and mastering challenges as they learn core coding concepts. The app also features built-in templates to encourage users to express their creativity and create real programs that can be shared with friends using Mail or Messages or even posted to the web.

“I wish Swift Playgrounds was around when I was first learning to code,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Swift Playgrounds is the only app of its kind that is both easy enough for students and beginners, yet powerful enough to write real code. It’s an innovative way to bring real coding concepts to life and empower the next generation with the skills they need to express their creativity.”

“The new Swift Playgrounds app from Apple is one of the most powerful, yet approachable, educational coding apps we’ve ever seen, and we can’t wait to incorporate it into our upcoming camp curriculum,” said Jean MacDonald, founder of App Camp for Girls. “It’s a fun and intuitive way for our students to learn the basic principles of coding using the iPad, and also become skilled in Swift, a language that can grow with them in whatever they choose to do.”

SAN FRANCISCO — May 19, 2016 — Apple® today revealed its new store on San Francisco’s Union Square, offering many new features and services rolling out to Apple retail stores worldwide. The new store will open its signature 42-foot tall sliding glass doors to customers on Saturday, May 21 at 10 a.m. 

“Fifteen years ago today Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs." 

Apple Union Square’s glass doors open the store to Post Street and Union Square. The building’s unique position connects San Francisco’s most famous square to a rejuvenated plaza to the north, creating a beautiful gathering place for the community. The art-filled plaza offers seating, public Wi-Fi, a 50-foot tall “green wall” and regular acoustic performances. The store is powered by 100 percent renewable energy, including power produced by photovoltaic panels integrated into the building’s roof.