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PPC (Pay-Per-Click)

Elevology has industry experts that are trained at online marketing and getting companies found online within budget. We suggest two approaches for your online marketing. One is called Pay-Per-Click; the second is called Search Engine Optimization. These two approaches are the industry standards for getting found on the internet.

Pay for Guaranteed Results with Google, Yahoo and Bing

Pay Per Click (Cost Per Click) search engine placement is the only guaranteed way to hold top placement on most engines. Anyone who has the budget and is willing to spend what it takes to be #1, can be. These results can be seen immediately and will bring targeted traffic within days.

There are many forms of cost per click advertising. Most commonly it takes the form of a bidding situation - different web sites bid against one another for specific keyword phrases. At Elevology, we have experience in establishing and maintaining effective cost per click campaigns on all of the major engines.

What Are The Most Popular Cost Per Click Engines?

There are many cost per click engines operating on the Internet. Some are extremely industry targeted and others are broader, effecting major search engines. The two largest cost per click engines are Yahoo and Google. Microsoft is making a push with their Ad Central, but doesnt hold the traffic of Google and Yahoo.

  • Google AdWords
    Google now handles 53.3% of total internet searches.* It's estimated that over 2 billion searches per day are performed on Google.com. A Google AdWords CPC campaign will reach all of the major search engines that are not covered by Yahoo. These include Google, AOL, AskJeeves, Earthlink, and Google's new engine Froogle. AdWords campaigns are monitored by our Web Marketing Department to ensure that the chosen budget is proper for the different structure of the AdWords program. Both popularity and cost differ between the two CPC engines, so individual research must be done for each. An AdWords campaign can ensure that you absorb all of the possible traffic from the world's largest search engine and its affiliates.
  • Yahoo Marketing
    More than 20.1% of Internet users are reached by an Yahoo campaign.* It's estimated Yahoo has 200 million searches per day. Yahoo search results can be seen on Yahoo!, MSN, Lycos, AltaVista, CNET, ESPN.com, CNN.com, Netscape, Infospace, and dozens of other major search engines. Yahoo has an automated bidding system that ensures a bidder that they will never have to pay more than necessary for the placement they want. While this utility is extremely useful, it still requires tedious labor to monitor the bids and the placement. Our client's Yahoo campaigns are constantly monitored by our Web Marketing Department to ensure that the campaigns are always cost-efficient.

*The statistics regarding percentages and estimates from Google and Yahoo are taken from Source: Nielsen//NetRatings, 2007

Contact our Web Marketing Department and one of our specialists will give you an analysis of your Web market and which cost per click engines could be the key to driving increased, targeted traffic to your Web site.

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What our Clients are Saying

  • It has been such a pleasure to work with Elevology and especially its CEO, Donnie Rollins. From the very beginning, Donnie was so immersed in understanding our condo and our marketing needs. He was good about listenings and then suggesting and bouncing ideas off of us. As he took our conversations and tied them into reality, he truly captured the essence of who we are and where we wanted to go. We could not be more pleased with Donnie, with Elevology and with our new web site.
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    Houston Outcall Massage
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    Milentz Self Storage
  • Donnie Rollins is a great asset to our company and has an outstanding work ethic! He not only goes above and beyond the call of duty, but he has actually become part of our evolving progress to serve our overseas customers. I am very appreciative of Donnie Rollins' involvement in the branding of our company and his creative development of our website. We look forward to our many more years of great service and advice from a gentleman we consider part of our team.
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    City of Luling, Caldwell County, Texas
  • After recently acquiring a competitor and effectively doubling our production, we decided a make-over was in order. The team at Elevology worked with us in the midst of transition to totally re-design our company logo, websites, and install a voip phone network. Every aspect of the job has been handled with obvious dedication to meeting customer needs. Elevology is a prime pick for IT needs, web design, and more.
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    AJAX Environmental
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