713.864.4932 | Live Chat

  • Home
  • Company
  • Blog
  • PCMag Consumer Recommended Companies for 2014

Notice: Undefined offset: 0 in /home/eadmin/public_html/administrator/components/com_easyblog/includes/post/post.php on line 1049

Elevology Blog

PCMag Consumer Recommended Companies for 2014

Eight years ago, author and business strategist Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth. In it, he detailed the meaning of "bad profits," or a company that is making money while its reputation goes down the tubes.

It happens for a number of reasons: Misleading prices, poor customer service, or bad products. Customers feel marginalized, misled, and mistreated. As Reichheld says, "bad profits are about extracting value from customers, not creating value."

When it happens, customers can do two things: say nothing, or say something negative about the company. Only a lucky few brands actually get recommended by their customers.

Reichheld, working for consulting firm Bain & Company, helped create a metric to quantify this phenomenon. It's the Net Promoter Score, or NPS. It measures exactly how people feel about a business by asking one question: "How likely is it that you would recommend this company to a friend or colleague?"

Here at PCMag we do regular surveys for our Readers' Choice Awards and Business Choice Awards. In every questionnaire, we ask our readers that very question about the companies behind the products they use. Now, just in time for your holiday shopping, we've finished up the surveys and can share with you the tech companies most recommended by fellow readers, based on their NPS numbers.

Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

How to Calculate a Net Promoter Score
The way the NPS is calculated is pretty simple. When asked "How likely is it that you would recommend this company to a friend or colleague?" respondents click anywhere on a scale of 0 ("Not at All Likely") to 10 ("Extremely Likely"). They are then categorized as Promoter, Passive, or Detractor:

• Promoters (score 9 or 10): Loyal enthusiasts who will keep buying and refer others. They are extremely likely to recommend getting more products or services from the vendor.

• Passives (score 7 or 8): Satisfied but unenthusiastic customers who are vulnerable to competitive offerings. They probably don't care about the company one way or the other.

• Detractors (score 0 to 6): Unhappy customers who can damage the brand and impede growth through negative word of mouth. These people are unlikely to recommend the company.

Passives get ignored. The Net Promoter Score comes from subtracting the percentage of Detractors from the percentage of Promoters. So:

% Promoters—% Detractors = NPS

If there are a large number of detractors, the number can even go negative—yes, a score of less than zero. That's bad news.

We acknowledge that there are plenty of critics of NPS. Some say the info gleaned from an NPS is not actionable. It's not like a company can actually "use" its NPS number to make things better for itself.

But it goes back to the "bad profits" conversation. A company that sees an increase in its NPS over time can infer it's doing something right. Those with high numbers—the kind represented in the following pages—are already doing plenty right.

Curious what's changed? Check out the Consumer Recommended companies of 2013 and 2012.

The Procrastinator's Guide to Windows Server 2003 ...
A Word from the CEO

What our Clients are Saying

  • It has been such a pleasure to work with Elevology and especially its CEO, Donnie Rollins. From the very beginning, Donnie was so immersed in understanding our condo and our marketing needs. He was good about listenings and then suggesting and bouncing ideas off of us. As he took our conversations and tied them into reality, he truly captured the essence of who we are and where we wanted to go. We could not be more pleased with Donnie, with Elevology and with our new web site.
    Carol Loeb, President
    Sandcastle Council of Owners Association
  • My new look is Chic modern and mobile friendly.
    Charlotte Neal
    Houston Outcall Massage
  • Elevology offers great service and Donnie is always quick to answer any questions or concerns I have. I highly recommend them for your small business online services, they will not disappoint.
    Brian
    Las Vegas
  • Our experience with Elevology has been of the utmost professionalism and quality. Mr. Rollins is a pleasure to work with. He promptly responds to our requests when changes are necessary to our web site. We highly recommend Elevology.
    Carl and Laurel Milentz
    Milentz Self Storage
  • Donnie Rollins is a great asset to our company and has an outstanding work ethic! He not only goes above and beyond the call of duty, but he has actually become part of our evolving progress to serve our overseas customers. I am very appreciative of Donnie Rollins' involvement in the branding of our company and his creative development of our website. We look forward to our many more years of great service and advice from a gentleman we consider part of our team.
    Tom George, CEO
    TCSM
  • We very much appreciate Mr. Rollin’s pleasant demeanor and his quick responses to when we have problems or need assistance in problem solving. As for this Court we would highly recommend Mr. Rollins and his company, Elevology, for any and all IT service needs.
    Connie Crenshaw CMCC
    Municipal Court Clerk Administrator
    City of Luling, Caldwell County, Texas
  • After recently acquiring a competitor and effectively doubling our production, we decided a make-over was in order. The team at Elevology worked with us in the midst of transition to totally re-design our company logo, websites, and install a voip phone network. Every aspect of the job has been handled with obvious dedication to meeting customer needs. Elevology is a prime pick for IT needs, web design, and more.
    J. Carroll
    AJAX Environmental
  • I like Donnie a lot, he is a good person. He is very smart and very efficient. I like the fact that he takes his personal Christian values to his company which to me it's honest, trustworthy, efficient and very professional. I would love to use Elevology with any personal and professional projects I have in the future.
    Karen Rocha
Better Business Bureau Online

Online Payments

Copyright © 2005 - 2018 Elevology - Houston Joomla Web Designers and Houston Joomla Web Hosting Specialists