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How a Strong Testimonial is Like a Big, Fat Kiss

Testimonial KissesSince today is Valentine’s Day 2017, it only seems appropriate to talk about love. We love our family, friends and that special person in our lives. But is it possible to love the people you do business with? Yes it is, at Elevology we are told on a consistent basis “we love working with you”, or “I just love working with Stacey or Terry”. Nothing provides a greater sense of appreciation than when you hear such praises from your customers. The only challenge as a business owner is now how do I get that business owner to stop what they’re doing and put that in writing for me? I’m going to explain the value, provide you several suggestions and steps to get great testimonials.

Since opening Elevology in 2005, I have found the testimonials provide an excellent source of credibility because they are a candid endorsement of your product by people who actually use your product. In my experience, I either receive only a one sentence quote or I get a full-page dossier. To be honest I’m happy with anything my customer finds time to give me. But in the end, we typically utilize a quote with customer’s name and company.

Let your customers speak for you. I find testimonials help with four key parts of your sales process.

  1. Testimonials build trust – Selling is easy when others vouch for your services
  2. Testimonials connect customers – Buyers are more receptive to customers they resemble
  3. Testimonials overcome skepticism – Demonstrate a benefit, but be specific
  4. Testimonials aren’t salesy – Solving a complex problem for a client is an ideal testimonial

Don’t forget to leverage the popularity of social media. Getting customers' testimonials online is very easy and is easily accessible. Pull a screenshot from a Twitter update or Facebook post and you have an instant source for a testimonial.

The next time you finish a project, ask your client whether they’re happy with your services and whether they would recommend your company to others they know. If the answer from your client is “YES”, then you’re doing something right. Smooches. Take a moment and feel the love!

Once you gather your testimonials how you use them, and where you position them, is key to your success. Using them on your home page, product, pricing and plan pages of your website, and sign up pages are great locations to strategically present your testimonials.

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What our Clients are Saying

  • It has been such a pleasure to work with Elevology and especially its CEO, Donnie Rollins. From the very beginning, Donnie was so immersed in understanding our condo and our marketing needs. He was good about listenings and then suggesting and bouncing ideas off of us. As he took our conversations and tied them into reality, he truly captured the essence of who we are and where we wanted to go. We could not be more pleased with Donnie, with Elevology and with our new web site.
    Carol Loeb, President
    Sandcastle Council of Owners Association
  • My new look is Chic modern and mobile friendly.
    Charlotte Neal
    Houston Outcall Massage
  • Elevology offers great service and Donnie is always quick to answer any questions or concerns I have. I highly recommend them for your small business online services, they will not disappoint.
    Las Vegas
  • Our experience with Elevology has been of the utmost professionalism and quality. Mr. Rollins is a pleasure to work with. He promptly responds to our requests when changes are necessary to our web site. We highly recommend Elevology.
    Carl and Laurel Milentz
    Milentz Self Storage
  • Donnie Rollins is a great asset to our company and has an outstanding work ethic! He not only goes above and beyond the call of duty, but he has actually become part of our evolving progress to serve our overseas customers. I am very appreciative of Donnie Rollins' involvement in the branding of our company and his creative development of our website. We look forward to our many more years of great service and advice from a gentleman we consider part of our team.
    Tom George, CEO
  • We very much appreciate Mr. Rollin’s pleasant demeanor and his quick responses to when we have problems or need assistance in problem solving. As for this Court we would highly recommend Mr. Rollins and his company, Elevology, for any and all IT service needs.
    Connie Crenshaw CMCC
    Municipal Court Clerk Administrator
    City of Luling, Caldwell County, Texas
  • After recently acquiring a competitor and effectively doubling our production, we decided a make-over was in order. The team at Elevology worked with us in the midst of transition to totally re-design our company logo, websites, and install a voip phone network. Every aspect of the job has been handled with obvious dedication to meeting customer needs. Elevology is a prime pick for IT needs, web design, and more.
    J. Carroll
    AJAX Environmental
  • I like Donnie a lot, he is a good person. He is very smart and very efficient. I like the fact that he takes his personal Christian values to his company which to me it's honest, trustworthy, efficient and very professional. I would love to use Elevology with any personal and professional projects I have in the future.
    Karen Rocha

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