A logo [loh-goh] noun. is a graphical element, (symbol, emblem, icon) that, when placed together with its logotype (a uniquely set and arranged typeface, or commonly known as text) form an easily recognizable trademark or commercial brand. Typically, a logo's purpose is to provide instant recognition and instilling trust, loyalty, and an implied professional superiority. The logo is the foundation of a company's commercial brand, or economic entity, and its shapes, colors, fonts, and images provide individuality from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.